Transformation Heroes #16 - 4 Tips to Centralize Feedback for Better CX 🇬🇧
Transformation Heroes is the reference podcast for Customer Experience (CX) teams who want to move up a gear.

The Ultimate Guide to the Voice of the Customer 2025
4 Ways to Centralize Feedback Collection for Better CX
Cut through the noise. Capture what truly matters.
Feedback comes from everywhere — surveys, social media, support tickets, review platforms. But without structure, it’s just chaos.
In this episode, we explore four powerful ways to centralize feedback collection and make it actionable across the organization. Because modern customer experience doesn’t start with answers — it starts with the right signals.
You’ll learn:
- How to prioritize the most valuable sources of feedback
- What to do with unstructured channels like email or Google reviews
- How AI filters out noise and highlights useful insight
- The importance of governance, compliance, and contextual enrichment
From selecting sources to aligning stakeholders and ensuring data privacy, this episode lays out a framework to stop chasing feedback — and start learning from it.
Smart CX starts with smart listening.
This episode shows how to build a unified feedback strategy in 2025.
The Ultimate Guide to the Voice of the Customer 2025
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