Transformation Heroes #18 - How Stellantis and Mistral AI Are Redefining Automotive CX with AI 🇬🇧
Transformation Heroes is the reference podcast for Customer Experience (CX) teams who want to move up a gear.

The Ultimate Guide to the Voice of the Customer 2025
Driving the Future: AI Innovations in Automotive CX
How legacy carmakers are becoming tech companies
AI is no longer a buzzword in the automotive world — it’s a business imperative.
In this episode, we explore the transformation underway at giants like Stellantis, and how AI partnerships (such as the recent collaboration with Mistral AI) signal a shift from traditional manufacturing to full-scale customer intelligence.
What’s at stake? Every part of the customer experience — from factory floor to driver’s seat.
You’ll hear insights on:
- How AI detects anomalies in manufacturing before they reach the customer
- Why internal transformation is the backbone of better CX
- How onboard voice assistants are being reimagined with on-device AI
- The ROI and risk tradeoffs of large-scale AI integration
- What CX leads need to understand about security, feedback loops, and tech governance
It’s not just about better cars. It’s about better conversations, better reactions, and better decisions — powered by AI, and led by customer intelligence.
When mobility becomes intelligent, customer experience must follow.
This episode shows where the road is heading.
The Ultimate Guide to the Voice of the Customer 2025
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