🇫🇷 Johann Desjardins: Audio, emotion, and the revolution in brand-customer relations (Ekoo)

“People don't write anymore. They listen.”

In this new episode of Transformation Heroes with Baptiste Hingre, Johann Desjardins, co-founder of Ekoo, shares the vision behind his startup: giving brands and their customers a voice again. Coming from the world of retail, Johann looks back on the personal and professional triggers that led him to create Ekoo, an audio solution that makes digital interactions more human, richer, and more sincere.

Baptiste and Johann explore the power of voice in digital commerce, the limitations of text in customer relations, and the ability of audio to capture emotion, simplify information, and create connections. From Carrefour to Picard to the luxury sector, they share concrete examples of companies that are transforming their customer journey through audio. They also discuss the challenges of AI, personalization of the experience, weak signals, and the voice as a lever for inclusion and trust.

An inspiring exchange on the future of commerce, where every voice counts.

The video:

Baptiste's Linkedin: https://www.linkedin.com/in/baptiste-hingre-feedier-intelligenceclient-ia/
Johann's Linkedin: https://www.linkedin.com/in/johann-desjardins-60a5b6a/