Marin Huet: AI agents, customer silence, and a new era of customer relations (Yampa)

“The real problem with customer service isn't waiting. It's silence.”

In this new episode of Transformation Heroes, Baptiste Hingre welcomes Marin Huet, CEO of Yampa, a French startup that is reinventing customer relations through autonomous AI agents.
Starting from a simple observation, that customers don't want excuses, they want action. Marin shares his vision of enhanced customer relations: fluid, immediate, multichannel... but above all, free from silence.

Together, they discuss the limitations of traditional voice servers, the still-widespread strategy of “avoidance,” and what AI can (really) do to transform customer journeys and free up time for humans to do what they do best.
Through concrete examples (Alma, property managers, B2B retail, etc.), Marin reveals how brands can deploy AI agents across all channels (email, phone, WhatsApp, etc.) while maintaining control, quality, and their tone of voice. The episode also questions the future of customer service, the role of emotion, data sovereignty, and the real business impact of these new experiences.

A concrete, strategic, and visionary discussion for those who want to see customer relations in a new light.

Marin's Linkedin: https://www.linkedin.com/in/marin-huet-a014bb83/